Philips sonicare
ad: jair torres cw: ari guevara
il: diana abreu coach: emmanuel rocha
50M+ school hours are lost each year due to poor oral health, an unseen issue that most parents aren’t aware of.
Philips and Sparkly aim to help reduce that amount by bringing oral health into the classroom. So we turned Sonicare for Kids into the most important school essential for this back-to-school season.
But how do you get parents to change to an electric toothbrush, when they see it as cheating?
The
Collection
Designed to support children with their learning and growth, we made our own collection of school essentials with everything a kid needs for a great school year, with the toothbrush as the hero product.
We launched it on Amazon, where parents can unlock progressive discounts on all essentials when they add Sonicare for Kids to their carts.
Sparkly
Lessons
To educate parents and children on the importance of oral health, and the benefits of electric toothbrushes, we transformed Sonicare for Kids’ packaging into an educational book.
A fun and engaging way for Sparkly to teach how oral health directly shapes the way children learn, grow, and thrive.
/ TOOLS
Other
Projects
/ Let's make some cool stuff together!
