Selected Work

No Fans,
No Legends

(

)

/ Selected Work

No Fans,
No Legends

/ client

/ credits

budweiser

ad: jair torres coach: felipe villalobos

/ About the project

For decades, Budweiser has celebrated music’s greatest icons: The artists. But the truth is, no artist becomes iconic on their own. Artists make great music, but fans make that music greater.

We wanted to celebrate those who turn shows into history, and artists into legends in a way that shows how truly important they are.

So what happens to music’s most legendary moments when you remove the fans?

"Music without fans feels empty. Literally."

Showing only the artists in silent, empty concerts visually communicated how those historic moments become something completely different without the fans.

We reminded the world how vital fans are, and encouraged them to show up and keep making history, with Budweiser by their side.

At the end of the day, with no fans, there is no magic, no energy, no iconic photo, no legends.

Showing only the artists in silent, empty concerts visually communicated how those historic moments become something completely different without the fans.

We reminded the world how vital fans are, and encouraged them to show up and keep making history, with Budweiser by their side.

At the end of the day, with no fans, there is no magic, no energy, no iconic photo, no legends.

Showing only the artists in silent, empty concerts visually communicated how those historic moments become something completely different without the fans.

We reminded the world how vital fans are, and encouraged them to show up and keep making history, with Budweiser by their side.

At the end of the day, with no fans, there is no magic, no energy, no iconic photo, no legends.