LANEEIGHT

LANEEIGHT is a global activewear brand that combines style, comfort, and performance. Their products are designed for active individuals who seek apparel that supports their lifestyle while looking great both in and out of the gym.

As the lead designer assigned to work on these campaigns, I was responsible for creating multiple visually engaging static and motion ads, experimenting with different visual styles and motions for each product launch.

My work was not only used by LANEEIGHT’s global teams but also specifically tailored for their Chinese market, ensuring the brand's message resonated across diverse audiences.