/

Selected Work

PROCLAIM

(

4

)

(

3

)

/ category

Creative Direction, Advertising, Email Design

/ Skills

Concept development, brainstorming, visual storytelling, leadership, team management, cross-functional collaboration, motion graphics, typography, layout design

Concept development, brainstorming, visual storytelling, leadership, team management, cross-functional collaboration, motion graphics, typography, layout design

/ TOOLS

Photoshop, After Effects, Figma

/ CREDITS

Carlton Miller, Rico Jr Nocos

/ About the project

Proclaim is an innovative brand in the oral care industry, offering a unique product designed to deliver professional-level cleaning results at home. With a focus on convenience, efficiency, and superior oral hygiene, Proclaim is changing the way people approach their daily dental routines.


I provided creative direction for some of their advertising campaigns, overseeing the process from initial concepts and storyboarding all the way to final production.


My work also involved designing remarkable static and video ads for various other campaigns. On top of that, I was the lead designer for the marketing team’s email campaigns, ensuring consistent and compelling visual communication across all channels.

Other

Projects

jair torres

PORTFOLIO UPDATED 2024

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